British Retailer Sainsbury's: On the Road to Recovery
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Case Code: BSTR302 Case Length: 20 Pages Period: 2007-2008 Pub Date: 2009 Teaching Note: Available |
Price: Rs.400 Organization: News Corporation, Dow Jones Industry: Media & Newspaper Publishing Countries: Global; USA Themes: Growth Strategy, Merger & Acquisitions, Corporate Valuation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Beginning of the Fall (1995-2000)
During the mid-1990s, Sainsbury's enjoyed supremacy in the retail industry. At that time, the entire retail market was going through a lot of changes. Many big and small retailers, including hard discounters entered the market with new initiatives and marketing strategies...
Efforts to Recover Under Peter Davis (2000-2004)
In March 2000, in an attempt to revive the company and get back market share, a new CEO, Sir Peter Davis (Davis), was appointed in place of Adriano. Davis had earlier worked with the company between 1976 and 1984 and had handled marketing and buying operations...
...And Then Came Justin King
On March 29, 2004, King was appointed as the company's new CEO. He had earlier been employed with the food division of Marks and Spencers (M&S) (since 2001), before which he had worked with Asda. (Refer to Exhibit V for a brief profile of Justin King)...
King's Initiatives to Make Sainsbury's Great Again
King spent the first six months in the company reviewing the business completely. As part of his assessment program, he started a direct mail campaign reaching out to 1 million customers asking them for their personal feedback about the company's condition, their expectations from it, what they felt was wrong, and what they wanted improved...
Is Sainsbury's Great Again?
By March 2006, 31 stores of the 131 earmarked had already been refurbished. Price reductions were made on more than 8,500 products...
The Road Ahead
In March 2007, after two years of the MSGA plan being put into effect and almost achieving the targets, the company launched new targets for the period 2007-2010 to further bring growth and stability to the business (Refer to Exhibit VIII for Recovery to Growth Plans 2007-2010)...
Exhibits
Exhibit I: Top 15 Marketers out of the Marketing's Power 100 (2008)
Exhibit II: Financial Performance of Sainsbury's Between 1996-2000
Exhibit III: International Ventures of Sainsbury's
Exhibit IV: Operations Under J Sainsbury's
Exhibit V: Career Profile of Justin King
Exhibit VI: J Sainsbury's Financial Highlights of (2001 - 2008)
Exhibit VII: J Sainsbury plc Share Price between October 19, 2004 and November 5, 2008
Exhibit VIII: Highlights of Recovery to Growth Plan (2007-2010)
Exhibit IX: Comparison of Market Shares Held By Leading Supermarket Chains in the UK
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